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Professional Floral Credentials
What is AIFD?

The American Institute of Floral Designers was established in 1965 by a small group of leading floral designers dedicated to recognizing and promoting the art of floral design as a professional career. Today, it is the floral industry's leading non-profit organization committed to establishing and maintaining higher standards in professional floral design. With over 1,200 members worldwide, AIFD and its members are in the forefront of the industry in presenting educational and design programs.

Accredited Membership in AIFD is selective. To be accredited, a floral designer must fulfill rigid qualifications and demonstrate advanced professional ability. Members are distinguished by the letters "AIFD" used as an addendum to their name. To maintain accreditation, they must meet certain continuing education requirements.

From diverse backgrounds and interests, from small-town florists to large-scale party designers, from college professors to Rose Parade consultants, from nationally known corporate advisors in product development to winners in international design competition, AIFD members are found in virtually every aspect of floriculture.

Avante Gardens' staff members have had the honor of presenting numerous programs for AIFD, including its regional and national symposiums.  Phil Rulloda, a member since 1976, received AIFD's first ever Award of Design Influence for his contributions to the advancement of floral design in the U.S..  Cathy Hillen-Rulloda was inducted in 1985 and has served as regional President and National Symposium Co-Chairperson.


What is AAF?

Established in 1965 by the Society of American Florists (SAF), the American Academy of Floriculture (AAF) recognizes industry members that meet the Academy's high standards of service to their industry and community. Nomination and acceptance into the Academy is open to qualified persons in all segments of the industry. Current Academy members include retailers, wholesalers, growers, educators, scientists, designers and business persons in allied services.


What is PFCI?

Dedicated to the improvement of professional communication for the floral industry, Professional Floral Communicators - International (PFCI) is the team that exemplifies leadership, expertise and commitment to personal and industry growth through continuing education for both the consumer and the professional florist.

PFCI was established in 1967 by the Society of American Florists (SAF) to be a superior industry resource for professional communication and education. The members of PFCI are very diverse but are all recognized as the industry's most accomplished speakers. There are less than 80 members of this prestigious group.

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  All floral designs by Cathy Hillen-Rulloda and the staff of Avante Gardens - florals unique 2008